Skills
content marketing strategy
technical writing
marketing analytics
About the Role
Squint is building an Industrial Intelligence Platform that turns an organization’s operational know-how into a custom knowledge graph. We use AI and AR to help frontline teams access the right information at the right time—on the factory floor and in the field.
As our Content Marketing Lead, you’ll own and elevate our content strategy to help industrial leaders understand the value of our platform and convert interest into pipeline.
Responsibilities
- Develop and execute a content strategy aligned to marketing goals and customer needs across manufacturing, field services, and utilities.
- Plan, write, edit, and manage high-quality content across formats (web, blog, case studies, sales enablement, and more).
- Collaborate with product, engineering, and sales teams to translate technical capabilities into clear, compelling narratives.
- Own content performance reporting and iterate based on audience engagement and lead outcomes.
- Manage content workflows and timelines to ensure consistent output and on-time launches.
Requirements
- Proven experience leading content marketing programs from strategy through execution.
- Strong writing, editing, and storytelling skills with the ability to simplify complex topics.
- Experience working cross-functionally with technical teams and translating product value into customer-focused content.
- Comfort using analytics to understand what’s working and optimize future campaigns.
- Strong project management skills and attention to detail.
Benefits
- Opportunity to drive marketing impact at a fast-moving technology company.
- Work on content that supports measurable operational improvements for real industrial customers.
- Collaborate with a team building AI and AR solutions for frontline workflows.
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