Skills
Customer marketing
Customer advocacy
Program management
About the Role
Asana’s Customer Marketing and Advocacy team builds programs that put customers at the center of our go-to-market strategy. In this role, you’ll create a repeatable “program engine” that turns customer advocates into scalable, high-impact inputs across our marketing and go-to-market motions.
Responsibilities
- Own and drive the strategy and execution for customer advocacy and customer marketing programs
- Build processes that make customer voices easier to activate, measure, and scale across teams
- Partner with cross-functional stakeholders to translate customer insights into marketing and product-aligned engagement
- Develop program reporting and insights to continuously improve advocacy activation and outcomes
- Coordinate with internal teams to ensure advocacy content and learnings are incorporated into go-to-market efforts
Requirements
- Experience in customer marketing, advocacy, or customer-facing program management
- Strong ability to build repeatable programs and operational systems
- Excellent stakeholder management and cross-functional collaboration
- Comfort working with qualitative customer insights and turning them into actionable marketing inputs
- Experience in a fast-paced go-to-market environment
Benefits
- Hybrid schedule with office-centric days (Monday, Tuesday, and Thursday) and flexibility on Wednesdays
- Opportunity to join Asana during an important go-to-market evolution
- Work with a team focused on scaling customer voices into meaningful engagement
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