Digital Media Specialist (Mid-Level) | Remote (U.S.)

About the Role

Join the Animal Legal Defense Fund (ALDF) to strengthen our digital presence across websites and paid advertising channels. You’ll help publish advocacy-focused content, support website maintenance, and use analytics to improve engagement and campaign performance.

Responsibilities

• Publish and update legal and advocacy content on ALDF websites, including landing pages, action centers, and campaign pages.
• Maintain digital image and video assets in the media library, including selecting, cropping, and sizing visuals to meet brand standards.
• Perform daily website quality checks and ongoing maintenance to ensure strong user experience and mobile responsiveness.
• Support integrations with CRM and analytics platforms and assist with planning for future website improvements.
• Monitor performance metrics (traffic, downloads, clicks, and more) using tools like Google Analytics and Tag Manager.
• Create and support paid digital advertising efforts, including audience targeting, retargeting, and A/B testing.
• Develop ad copy and creative recommendations, track conversions and ROI, and optimize campaign results.
• Manage and optimize the organization’s Google Grant and coordinate with development, events, and program teams on marketing needs.
• Support intranet updates as assigned, including posting news, embedding videos, updating staff information, and adding graphics or tools.

Requirements

• Bachelor’s degree in communications, marketing, or a related field; or 3 additional years of relevant experience in lieu of a degree.
• Minimum 3 years of digital communications and production experience.
• Experience with CMS platforms, including WordPress and Drupal.
• Proficiency in HTML; CSS and JavaScript experience is preferred.
• Experience launching and managing paid digital advertising campaigns.
• Knowledge of SEO best practices.
• Experience with analytics tools such as Google Analytics and Tag Manager.
• Experience integrating with Salesforce is required.
• Strong attention to detail, ability to manage multiple priorities, and comfort working in a fast-paced team environment.
• Interest in digital technology and a commitment to ALDF’s mission are preferred.
• Ability to travel occasionally (about 1–3 trips per year) for meetings and retreats.

Benefits

• Starting annual salary of $71,509 for most locations (higher rates for select metro areas).
• Comprehensive health, dental, life, and vision benefits (100% employer paid), plus FSA and DCA options.
• 192 hours of PTO and 19 paid holidays.
• Paid sabbatical after 5 years, paid parental leave (16 weeks), and 401(k) with up to a 5% employer match after one year.
• Remote work allowance ($750) and annual professional development reimbursement up to $1,000.