Skills
go-to-market strategy
social media marketing
brand messaging
About the Role
Nectar Social is building an AI-native social operating system that helps brands connect with communities in a more human, authentic way. We’re looking for a founding marketer to help define and launch our go-to-market strategy as we scale social commerce built on relationships, recommendations, and personalized experiences.
You’ll work closely with product and engineering leadership to translate our vision into compelling positioning, messaging, and growth initiatives that resonate with modern audiences.
Responsibilities
- Own early marketing strategy and execution across positioning, messaging, and customer acquisition
- Develop go-to-market plans for new products, partnerships, and growth experiments
- Create marketing assets and campaigns that reflect how people discover and buy today
- Collaborate with founders and cross-functional teams to align marketing with product capabilities
- Measure performance, learn quickly from results, and iterate on strategy
- Support brand storytelling for customers and communities, emphasizing value for both sides
Requirements
- Experience in early-stage startup marketing or founding/first marketing roles
- Strong understanding of modern social marketing, community-driven growth, and storytelling
- Excellent writing and messaging skills with the ability to translate complex ideas clearly
- Comfort working in ambiguity and taking ownership from strategy through execution
- Experience using data to evaluate marketing experiments and improve outcomes
Benefits
- Opportunity to shape the marketing function from day one at a venture-backed startup
- Work with a team of ex-Meta product and engineering leaders
- Be part of building the future of AI-native social commerce
- Chance to collaborate with high-profile consumer brands
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