Head of Marketing (Fragrance & Beauty) | Senior Leadership | US Hybrid

About the Role

CHANEL is seeking a strategic, people-first leader to shape and elevate the Brand’s equity in the United States across three key categories: Fragrance, Skincare, and Makeup. You will connect modern consumer expectations with CHANEL’s heritage, strengthening brand desirability and relevance while driving data-informed, client-centric growth.

Responsibilities

• Steward CHANEL brand equity by ensuring initiatives reflect the House’s creative vision, heritage, and brand standards.
• Translate global strategies into locally impactful plans aligned with US market realities—while sharing US insights back to global teams.
• Lead end-to-end integrated marketing campaign development and execution in partnership with Brand Communication, Digital, Client Experience, Artistic, and Retail stakeholders.
• Build always-on, multi-touchpoint connection across the client journey (events, digital activations, retail experiences, and services) to elevate client lifetime value.
• Guide category teams to balance long-term equity building with short-term performance, including A&P budget oversight by axis and ROI monitoring.
• Commission and interpret consumer research, competitive analysis, and trend forecasting to turn insights into clear action plans.
• Ensure seamless online and offline client experiences—from discovery and in-store moments to events and post-purchase engagement.
• Inspire and develop high-performing teams through mentorship, operational excellence, and cross-functional collaboration.
• Lead in a composable marketing model, adapting team structures around outcomes as AI and new capabilities reshape marketing work.
• Represent the voice of the US market by providing sharp insights that influence global strategy and innovation priorities.

Requirements

• Deep fluency in Fragrance, Skincare, and Makeup category dynamics, competitive landscapes, and consumer motivations.
• Proven ability to build premium luxury brand equity in a diverse, competitive US environment with strong execution discipline.
• Strong data and insights capability, with experience translating research and customer signals into measurable action plans.
• Omni-channel client journey expertise across digital and physical touchpoints, including service and experience design.
• Demonstrated financial acumen, including budget management and performance/ROI tracking.
• Successful people leadership experience—attracting, developing, and retaining top talent.
• Comfort leading through influence in complex stakeholder environments and collaborating effectively with global and regional partners.

Benefits

• Opportunity to lead category marketing strategy for an iconic luxury brand.
• Collaborate with cross-functional teams across global marketing, digital, client experience, and creative partners.
• Drive meaningful transformation and modern ways of working as marketing evolves with AI and innovation.