Marketing Data Scientist (Senior) - Hybrid Work Mode

About the Role

Figma is looking for a Marketing Data Scientist to join our Data Science team. You’ll help define how we measure, optimize, and scale marketing investments across the customer journey, turning data into decisions that improve growth.

Responsibilities

• Partner with Paid Marketing, Lifecycle Marketing, Demand Generation, and Growth teams to design measurement frameworks
• Improve audience targeting and segmentation strategies using data-driven insights
• Evaluate marketing effectiveness and identify what’s driving performance
• Develop and maintain analytical approaches that support scaling marketing programs
• Translate findings into clear recommendations for business stakeholders

Requirements

• Strong background in data science and experimentation/measurement
• Experience working with marketing data across the funnel
• Ability to build segmentation and targeting approaches grounded in analytics
• Comfort collaborating cross-functionally with marketing and growth teams
• Strong communication skills to explain insights and tradeoffs

Benefits

• Work on high-impact projects that shape how teams build and collaborate
• Collaborate with skilled marketing and data science partners
• Opportunity to influence marketing strategy across the customer journey