Skills
Product marketing
Messaging strategy
Persona development
About the Role
Figma is looking for a Product Marketing Manager to shape the audience intelligence and messaging architecture that powers how we go to market. This role doesn’t focus on a single product launch—instead, it ensures every launch is more coherent, more targeted, and more effective.
Responsibilities
- Build and maintain persona frameworks that guide go-to-market decisions
- Develop a central messaging architecture and shared vocabulary for cross-functional teams
- Partner with Launch PMMs, Design/Develop (DG), and Sales to align on audience and messaging
- Continuously improve messaging clarity and consistency across launches and channels
Requirements
- Experience in product marketing, messaging strategy, or audience research
- Strong ability to create frameworks and scalable systems for teams to use
- Excellent cross-functional communication and stakeholder management
- Demonstrated ability to translate insights into clear positioning and messaging
Benefits
- Work on a mission-driven product that makes design more accessible
- Collaborate with creative and technical teams across the organization
- Opportunities to influence go-to-market strategy broadly, not just one launch
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