Skills
Brand strategy
Campaign management
Marketing analytics
About the Role
Stepful is building the next generation of allied healthcare training—online, instructor-led, and supported by AI—to help learners start in high-demand healthcare careers. We also partner with leading healthcare institutions to strengthen talent pipelines for major employers.
As a Senior Brand Marketer, you’ll help shape how Stepful shows up to learners and partners, translating our mission into compelling brand experiences that drive awareness, engagement, and growth.
Responsibilities
- Own brand strategy and execution across key channels, ensuring a consistent message and strong visual identity.
- Plan and launch campaigns that support both direct-to-consumer growth and partner initiatives.
- Collaborate with cross-functional teams (marketing, product, partnerships, and creative) to deliver high-quality brand work.
- Use performance insights to refine messaging, targeting, and creative direction.
- Partner with internal stakeholders to maintain brand standards and improve campaign effectiveness over time.
Requirements
- Proven experience in brand marketing, campaign strategy, or integrated marketing roles.
- Strong writing and communication skills with an ability to craft clear, persuasive messaging.
- Experience working with data to measure results and iterate on marketing performance.
- Comfort collaborating with creative and cross-functional partners to bring campaigns to life.
- Interest in healthcare, education, or mission-driven marketing is a plus.
Benefits
- Work with a mission-driven team focused on expanding access to healthcare careers.
- Opportunity to impact both learners and healthcare employers through scalable training programs.
- Support from investors and partners backing Stepful’s continued growth.
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