Skills
Content Strategy
Content Governance
Content Optimization
About the Role
Zinnia is seeking an experienced Senior Content Strategist to lead the planning, governance, and continuous improvement of our content across the insurance lifecycle. You’ll help ensure our messaging is clear, consistent, and aligned to customer needs—supporting growth in life and annuities through data-driven insights.
Responsibilities
- Own content strategy, governance, and optimization across key channels and audiences.
- Develop content frameworks, standards, and processes to improve consistency and quality.
- Partner with cross-functional teams to align content with product goals, customer journeys, and brand voice.
- Use performance data and research to identify opportunities, measure impact, and refine content.
- Manage content planning and prioritization to support ongoing initiatives and releases.
Requirements
- Proven experience in content strategy, editorial planning, or content operations.
- Strong understanding of content governance, messaging consistency, and audience targeting.
- Ability to translate business goals into clear content plans and deliverables.
- Comfort working with analytics to evaluate content effectiveness and iterate.
- Excellent communication skills and attention to detail.
Benefits
- Opportunity to contribute to a mission-driven organization supporting financial futures.
- Collaborative team environment built around delivering value.
- Work with modern enterprise solutions and data insights.
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