Skills
Oncology marketing
Direct-to-consumer (DTC) campaign strategy
Omnichannel marketing analytics
About the Role
AstraZeneca is seeking a Senior Marketing Manager to lead oncology direct-to-consumer (DTC) marketing strategy. In this role, you’ll help translate science into patient-centered messaging and support the next generation of oncology medicines.
Responsibilities
- Develop and execute DTC marketing plans for oncology programs
- Build omnichannel campaigns and messaging that resonate with patients and caregivers
- Partner cross-functionally to align marketing strategy with product, medical, and commercial priorities
- Use insights and performance metrics to optimize campaign effectiveness
Requirements
- Experience in pharmaceutical or healthcare marketing, with DTC exposure preferred
- Strong understanding of patient-focused communications and campaign execution
- Ability to collaborate across teams and influence outcomes
- Analytical mindset with comfort using data to guide decisions
Benefits
- Mission-driven work focused on improving oncology outcomes
- Opportunities to collaborate with a global, science-led team
- Competitive benefits package and career development
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