Skills
Product Marketing
Go-to-Market Strategy
Messaging & Positioning
About the Role
VSCO is looking for a Senior Product Marketing Manager to help shape how our products connect with photographers worldwide. You’ll translate our product vision into clear messaging and go-to-market plans that support creators across their workflow—from creating and editing to delivering work and managing the business side.
Photography is evolving fast, with AI changing what’s possible. This role is built for someone who can balance creative understanding with sharp strategy, helping us bring thoughtful innovation to a trusted community.
Responsibilities
- Own product positioning, messaging, and value propositions for key initiatives
- Develop go-to-market strategies, launch plans, and campaign narratives aligned to product goals
- Partner closely with Product, Design, and Engineering to ensure marketing reflects real capabilities and user needs
- Translate customer insights and market trends into actionable marketing recommendations
- Create and refine marketing assets across channels (e.g., web, email, sales enablement, and product communications)
- Measure performance and iterate based on results and learnings
Requirements
- Experience in product marketing (or closely related roles) with demonstrated ownership of positioning and launches
- Strong ability to craft compelling messaging for technical or creative audiences
- Comfort working cross-functionally and influencing without relying solely on authority
- Analytical mindset with experience using metrics to improve outcomes
- Strong communication skills and attention to detail
Benefits
- Opportunity to work with a mission-driven brand centered on photographers and creative craft
- Collaborate with a global creative community and cross-functional teams
- Contribute to products that support the full creator workflow
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