Skills
Lifecycle marketing
Email marketing
Marketing analytics
About the Role
Trove Brands is looking for a detail-oriented, data-driven Associate Email Marketing Manager to support the continued growth of Owala’s direct-to-consumer (DTC) business. You’ll help shape lifecycle email programs that connect with customers at the right moments—while using performance data to continuously improve results.
Responsibilities
- Assist in planning, building, and optimizing email lifecycle campaigns across key customer journeys
- Use analytics to monitor performance, identify trends, and recommend improvements
- Coordinate with cross-functional partners to ensure timely execution and consistent messaging
- Support testing and experimentation (e.g., audience, content, and send strategy) to improve engagement
- Maintain campaign documentation and help ensure accurate targeting and deployment
Requirements
- Strong attention to detail with the ability to manage multiple priorities in a fast-paced environment
- Basic understanding of email marketing metrics and lifecycle strategy
- Comfort working with data to draw actionable insights
- Excellent communication skills and a collaborative mindset
- Experience with email platforms and/or marketing analytics tools is a plus
Benefits
- Opportunity to contribute to a global brand portfolio
- Fast-paced environment focused on innovation and continuous improvement
- Work that directly supports customer impact and business growth
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