Skills
B2B marketing
Demand generation
Sales enablement
About the Role
Philips is seeking a Business Marketing Manager to lead marketing for upgrade, cybersecurity, and secure connectivity services across North America. In this role, you will help grow profitable services revenue by shaping offers, clarifying value propositions, and driving demand generation that resonates with CIOs, CISOs, and biomedical leaders.
Responsibilities
- Develop and manage a localized portfolio of cybersecurity and secure connectivity service offerings
- Own offer design and messaging to support sales growth and customer adoption
- Drive demand generation initiatives and support sales enablement activities
- Create customer communications that highlight benefits and reduce perceived cybersecurity risk
- Coordinate cross-functionally with product, sales, operations, finance, legal, and global service teams to deliver market-driven solutions
Requirements
- Experience in B2B marketing, product/offer marketing, or services marketing
- Strong ability to partner across sales and cross-functional teams
- Clear understanding of cybersecurity or adjacent technology concepts (preferred)
- Excellent communication skills with executive-level stakeholders
Benefits
- Opportunity to influence market strategy for high-impact healthcare cybersecurity services
- Collaborate with global teams across product, sales, and operations
- Support a customer-centric approach that improves imaging device performance and security
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