CRM Operations Senior Manager (Sportsbook & Predicts) - Hybrid

About the Role

FanDuel is seeking a CRM Operations Senior Manager to lead and evolve the operational strategy behind CRM for our Sportsbook (SBK) and Predicts (PRE) products. You’ll connect marketing goals with CRM systems and day-to-day execution—helping ensure campaigns scale reliably while protecting speed, quality, and customer experience.

In this role, you’ll oversee high-volume, high-visibility customer communications that impact both engagement and revenue. You’ll also collaborate closely with Product, CMP, Engineering, Analytics, Marketing Operations, and Marketing stakeholders to align operational execution with business priorities.

Responsibilities

• Own CRM operations strategy and execution for SBK and PRE, ensuring scalable processes as the business grows
• Lead operational excellence across intake, prioritization, QA, execution workflows, and performance reporting
• Manage and optimize workflows for high-volume customer communications
• Partner with cross-functional teams to improve end-to-end CRM delivery and reduce friction between stakeholders
• Drive continuous improvement using data and operational metrics to maintain quality and delivery speed

Requirements

• Proven experience leading CRM operations or CRM lifecycle execution in a high-volume environment
• Strong understanding of CRM technology and the systems that support campaign execution and reporting
• Demonstrated ability to manage intake and prioritization while maintaining high standards for QA and delivery
• Experience partnering with Product, Engineering, Analytics, and Marketing Operations teams
• Excellent operational judgment—balancing speed, quality, and measurable customer impact

Benefits

• Opportunity to help scale customer engagement through impactful CRM programs
• Cross-functional leadership in a fast-moving, high-visibility environment
• Work with teams spanning Product, Engineering, Analytics, and Marketing Operations