Skills
Brand Strategy
Go-to-Market Messaging
Integrated Marketing Campaigns
About the Role
Fastly is building a more trustworthy Internet, helping people stay connected to what they love. As Senior Director of Brand & Market Influence, you’ll lead initiatives that strengthen how the market understands Fastly’s value—driving awareness, credibility, and influence across key audiences.
Responsibilities
- Own brand strategy and market influence programs aligned to company goals
- Guide go-to-market messaging and positioning to support customer and pipeline growth
- Collaborate cross-functionally with marketing, product, sales, and communications teams
- Develop and oversee campaigns that build trust and differentiate Fastly in the edge cloud space
- Measure performance and optimize brand and influence efforts based on insights
Requirements
- Proven leadership experience in brand, market strategy, or integrated marketing
- Strong understanding of B2B technology go-to-market and audience development
- Demonstrated ability to translate strategy into compelling messaging and programs
- Experience partnering with cross-functional teams and managing complex initiatives
Benefits
- Opportunity to help shape a modern, programmable edge cloud platform
- Work with a team focused on building trust and reliability for digital experiences
- Collaborate with customers and partners across major industries
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