Customer Marketing Manager (Advocacy) - Hybrid

About the Role

Asana’s Customer Marketing and Advocacy team builds programs that put customers at the heart of our marketing strategy. In this role, you’ll create a repeatable “program engine” that turns customer advocates into scalable, high-impact input across Asana’s go-to-market efforts.

You’ll join Asana during a key moment in our growth and activation strategy, using our existing library of validated customer voices to drive engagement and influence how we shape product and business priorities.

Responsibilities

• Own and operate the advocacy program engine that activates customer advocates across go-to-market motions
• Develop scalable processes to capture insights, coordinate participation, and drive measurable outcomes
• Build strategic relationships across internal teams to ensure customer voices are effectively integrated into marketing initiatives
• Plan, launch, and iterate advocacy programs based on performance data and customer feedback
• Help define how customer insights translate into actionable messaging and engagement across channels

Requirements

• Proven experience in customer marketing, advocacy, or related go-to-market program ownership
• Strong ability to design repeatable programs and operational workflows
• Excellent communication skills and comfort partnering cross-functionally
• Data-informed mindset with experience measuring program impact
• Experience working in a fast-moving environment where iteration is essential

Benefits

• Hybrid schedule with office-centric days (Monday, Tuesday, and Thursday)
• Option to work from home on Wednesdays; Friday flexibility depending on team needs
• Opportunity to shape how customer voices influence product and business decisions