Skills
Consumer Marketing Strategy
Go-to-Market Planning
Market Performance Analytics
About the Role
Join Ford Blue General Management as a Director of Consumer Marketing for North America Trucks. In this leadership position, you’ll own consumer marketing strategy, brand positioning, and market performance for Ford Blue’s truck franchise—driving growth across F-150, Ranger, and Maverick.
Responsibilities
- Lead retail sales, market share, revenue, and EBIT performance for F-150, Ranger, and Maverick
- Develop and execute high-impact consumer marketing plans and go-to-market tactics
- Act as the brand champion for the truck lineup using customer insights and market segmentation
- Support the field and dealer network with effective tools, messaging, and marketing execution
- Partner across teams to deliver breakthrough results in a competitive marketplace
Requirements
- Proven leadership experience in consumer marketing and go-to-market strategy
- Strong understanding of market performance metrics (sales, share, revenue, profitability)
- Experience using customer insights and segmentation to drive brand and campaign strategy
- Ability to collaborate across functions and influence stakeholders
Benefits
- Leadership opportunity with a leading automotive brand
- Competitive compensation and benefits package
- Collaboration with a high-performing marketing and management team
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