Skills
HCP marketing strategy
Biopharmaceutical commercialization
Agency management
About the Role
Bicara Therapeutics is seeking a Director of Healthcare Professional (HCP) Marketing to lead and execute HCP marketing strategy and promotional planning for our lead candidate, Ficerafusp Alfa, in the US. You will be a key member of the launch readiness team, partnering closely with the Senior Director, Marketing to shape commercial HCP promotion strategy and tactical plans for Head and Neck Squamous Cell Carcinoma (HNSCC).
Responsibilities
- Develop and drive HCP marketing strategy and promotional programs for Ficerafusp Alfa in the US
- Translate strategy into tactical plans that support launch readiness and commercial execution
- Partner cross-functionally with Commercial Strategy, Commercial Operations, Market Access, Medical Affairs, Insights & Analytics, Legal & Compliance, Competitive Intelligence, Sales, and Training
- Manage agency partners and oversee workstreams requiring broad internal and external collaboration
- Ensure promotional activities align with compliance, legal, and regulatory expectations
Requirements
- Proven experience in HCP marketing and/or healthcare professional promotion within the biopharmaceutical industry
- Strong ability to collaborate across multiple functions, including commercial, medical, and compliance teams
- Experience developing tactical promotional plans and managing external partners or agencies
- Excellent communication skills and comfort operating in a high-visibility, high-impact environment
Benefits
- Opportunity to play a critical role in US launch readiness for a leading therapeutic candidate
- Collaborative, cross-functional environment with meaningful internal and external partnerships
- Role based in our Boston office
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