Skills
Field marketing
Event marketing
Team leadership
About the Role
As the Field Marketing Manager, you’ll be the on-the-ground leader for the CELSIUS® or ALANI NU® brand in your assigned market. You’ll activate national marketing strategies through memorable local experiences that build awareness, drive trial, and support retail conversion. This role is field-based and requires presence in your market, plus regular driving and regional travel.
Responsibilities
- Execute 360° marketing programs that align with national goals and local sales priorities
- Build relationships with local influencers, community leaders, and media partners
- Develop sponsorships and sampling opportunities that increase consumer engagement
- Lead consumer activations and events, tracking results to improve ROI
- Recruit, train, and manage a team of part-time Brand Ambassadors
- Partner with Sales and distributor teams to strengthen in-store visibility
- Own regional marketing budget planning, product forecasting, and campaign reporting
- Manage field operations logistics, including inventory, warehouse coordination, and company vehicle use
- Coordinate with Finance on invoice processing and expense management
- Support additional marketing and sales initiatives as needed
Requirements
- 5+ years of experience in grassroots and brand marketing (CPG, food, or beverage preferred)
- 3+ years of team management or field leadership experience
- Strong skills in community engagement, event marketing, and project management
- Familiarity with regional events and cultural moments that boost brand relevance
- Proven ability to lead teams, manage competing priorities, and deliver under pressure
- Self-starter with excellent organization and problem-solving skills
- Strong communication and interpersonal skills
- Ability to work independently and collaborate across teams
- Willingness to travel within the assigned region
- Valid U.S. driver’s license and ability to pass an MVR screening
- Physically able to lift up to 25 lbs and stand for extended periods
- Bachelor’s degree preferred
Benefits
- Medical, dental, and vision coverage
- Long- and short-term disability
- Life insurance
- 401(k) with company match
- Paid time off (10 vacation days per year, subject to accrual policy) and 11 company-paid holidays
- Identity theft and legal services
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