Junior Creative Strategist (Creative Strategy, Testing Roadmaps) — Remote

About the Role

We’re looking for a Junior Creative Strategist to own creative strategy from ideation through execution and analysis. This role translates audience insights and performance goals into testable creative direction that supports measurable revenue and retention growth.

Responsibilities

• Define winning beliefs, angles, and archetypes, then map them into a structured creative strategy framework
• Build and maintain a testing roadmap (angles, archetypes, and formats) aligned with media buying and project priorities
• Manage the creative pipeline by creating requests, tracking status, and coordinating with the edit team to keep work moving
• Maintain organized asset systems (dossiers, IDs, folders, and creative trackers) to prevent duplication and ensure fast retrieval
• Produce creative reporting and internal optimization notes based on concept-level performance learnings
• Review performance reporting (e.g., Atria/Cometly) and extract insights by angle and archetype—not just ad-level metrics
• Collaborate with media buyers and project managers on priorities, timelines, and execution issues
• Apply an ICP and mindset-driven approach to every new brief using the Mindset Marketing Playbook

Requirements

• 2–5 years of experience in creative strategy, performance marketing, or content strategy in an agency or fast-growth environment
• Experience partnering with media buyers or performance teams on paid social or performance campaigns (you don’t need to run ads)
• Strong understanding of performance marketing fundamentals, including funnels, hooks/angles, and creative testing frameworks
• Ability to translate data and insights into clear briefs, hypotheses, and test plans editors and media buyers can execute
• High organization and attention to detail, with proven experience managing creative pipelines and documentation
• Comfort using tools such as Monday, Google Sheets, and Google Drive for tracking, reporting, and learnings
• Ability to use AI tools to speed up ideation and documentation while maintaining strong strategic judgment

Benefits

• Total potential earnings: $50,000–$65,000
• Bonuses up to $15,000
• 1099 employment
• Full-time role
• Remote work