Lead Marketing Analyst (Remote, US)

About the Role

Join a fast-growing genomics organization as a Lead Marketing Analyst. This role is focused on building and owning the full marketing measurement stack—beyond dashboards—so teams can trust campaign insights and make better budget decisions.

Responsibilities

• Own marketing measurement from end to end, including campaign performance, funnel analytics, and attribution modeling
• Design and maintain a reliable analytics approach across fragmented data sources
• Partner with marketing and analytics stakeholders to translate metrics into actionable recommendations
• Support budget planning by analyzing performance trends and recommending optimizations
• Work with data coming from Salesforce, Airtable, agency-managed platforms, and in-house campaigns

Requirements

• Strong experience in marketing analytics, attribution, and funnel analysis
• Ability to work with messy, inconsistent data and build measurement logic that holds up in production
• Comfort partnering across teams and communicating insights clearly to non-technical stakeholders
• Experience developing measurement frameworks and performance reporting that inform decision-making

Benefits

• Remote work opportunity across the United States
• Impactful work in a mission-driven, public company environment
• Opportunity to shape how marketing measurement works at scale