Skills
About the Role
Fior di Sole is looking for a strategic, hands-on Marketing Manager to lead brand development, portfolio growth, and consumer engagement. You’ll own marketing strategy end-to-end—from market research and positioning to execution across digital, PR, events, and trade marketing.
Responsibilities
- Drive marketing strategy, brand management, and go-to-market planning
- Translate consumer insights and market data into actionable campaigns
- Lead brand storytelling, product concept development, and portfolio growth initiatives
- Oversee advertising, digital marketing, social media, and content development
- Manage website strategy and design, including brand-consistent messaging
- Coordinate photography, creative development, and packaging/launch initiatives
- Plan and execute events and trade marketing programs
- Support public relations efforts and maintain strong market presence
Requirements
- Proven experience owning integrated marketing programs and brand growth
- Strong ability to use market research and consumer insights to guide strategy
- Hands-on experience with digital marketing, social media, and content workflows
- Experience supporting product launches, packaging initiatives, and go-to-market plans
- Excellent communication and project execution skills with a creative, analytical mindset
Benefits
- Opportunity to lead brand strategy and growth initiatives from the ground up
- Cross-functional role partnering with teams across product, creative, and operations
- Impactful work focused on awareness, engagement, and sales growth