Skills
Product Marketing
Go-to-Market Strategy
Marketing Automation
Programmatic Advertising
About the Role
StackAdapt is looking for a Principal Product Marketing Manager to lead go-to-market efforts for our Marketing Orchestration suite. In this role, you’ll connect the value of marketing automation with the realities of programmatic advertising—helping customers understand how our data hub, workflow orchestration, direct mail, email, and analytics work together to drive measurable outcomes.
Responsibilities
- Own positioning and messaging for the Marketing Orchestration product suite
- Develop go-to-market plans that accelerate awareness, adoption, and pipeline impact
- Translate complex martech capabilities into clear customer value propositions
- Partner with product, sales, and marketing teams to align launch strategy, enablement, and execution
- Drive internal and external adoption through targeted campaigns, collateral, and communications
- Gather customer and market insights to refine messaging and product narratives
Requirements
- Proven product marketing experience, ideally in marketing technology, martech, or automation
- Strong understanding of programmatic advertising and modern marketing orchestration workflows
- Excellent ability to translate technical concepts into customer-facing messaging
- Track record of leading GTM initiatives and launching complex products
- Strong cross-functional collaboration skills with sales and product stakeholders
Benefits
- Opportunity to shape the strategy for a high-impact marketing orchestration platform
- Work with a team focused on measurable performance and customer outcomes
- Support for professional growth in product marketing and go-to-market leadership
This job was curated and enriched by FindJobHere to help your search. Apply on the original website: job-boards.greenhouse.io.
Learn how it works.