Senior Director, Customer Marketing & Advocacy (Player-Coach) | Hybrid/Onsite

About the Role

Cyera is building the AI trust infrastructure that helps enterprises adopt AI securely—by giving teams confidence in what AI can see and do as it connects deeper into business operations. As our best growth engine is already within our customer base, we’re looking for a Senior Director to unlock that value through a unified, 360° customer marketing program.

This is a player-coach position responsible for customer marketing, customer advocacy, community initiatives, and lifecycle marketing—bringing these efforts together under one leader for the first time.

Responsibilities

• Own strategy and execution for a full 360° customer marketing program across advocacy, community, and lifecycle
• Develop programs that turn customer success into measurable growth and stronger retention
• Partner with Sales, Customer Success, Product, and Marketing to align messaging and campaign plans
• Build and run customer advocacy initiatives, including customer stories and reference programs
• Design community and engagement experiences that deepen trust and drive ongoing participation
• Track performance metrics and continuously improve program impact across the customer lifecycle
• Serve as a player-coach—hands-on in key execution while mentoring and leading the team

Requirements

• Proven experience leading customer marketing and/or customer advocacy programs
• Strong track record of building lifecycle marketing motions that improve retention and expansion
• Experience creating customer community and engagement programs
• Excellent stakeholder management across cross-functional teams
• Comfort operating in a fast-moving, mission-driven environment
• Demonstrated leadership experience (player-coach or similar)

Benefits

• Opportunity to help enterprises adopt AI safely and responsibly
• Build a unified customer marketing program with high visibility and impact
• Work with a team focused on measurable growth and customer outcomes