Skills
About the Role
Scout Motors is building the next era of an iconic American brand. We’re looking for a Senior Marketing Operations Specialist to help modernize how our marketing teams plan, execute, and measure campaigns across digital channels.
Responsibilities
- Own marketing operations workflows that support campaign planning, launch, and ongoing optimization.
- Partner with marketing, sales, and analytics stakeholders to improve lead management and reporting.
- Maintain and enhance marketing technology processes, ensuring data quality and consistent campaign tracking.
- Support campaign performance measurement by aligning reporting to KPIs and business goals.
- Document processes and recommend improvements to increase efficiency and scalability.
Requirements
- Proven experience in marketing operations, marketing technology, or campaign analytics.
- Strong understanding of CRM and marketing automation concepts and how data flows through systems.
- Ability to translate business needs into measurable reporting and operational improvements.
- Comfort working cross-functionally and managing multiple priorities in a fast-moving environment.
Benefits
- Opportunity to contribute to a mission-driven, legacy brand with a modern technology focus.
- Collaborative team culture centered on respect for customers, community, and craftsmanship.
- Growth opportunities through process improvements and cross-functional impact.