Sr. Marketing Operations Manager (Global Lead Flow) | Remote

About the Role

Samsara is seeking a Senior Marketing Operations Manager to lead global lead flow. In this role, you’ll help design and optimize how leads move through our marketing and sales processes, ensuring teams have the right data, routing, and reporting to drive pipeline growth.

Responsibilities

• Own end-to-end lead flow strategy across global markets, from capture to handoff
• Partner with Marketing, Sales, and RevOps to define routing rules, SLAs, and operational workflows
• Optimize campaign tracking, attribution, and reporting to improve visibility and performance
• Manage and improve marketing automation and CRM processes to ensure data quality and consistency
• Identify bottlenecks in the lead lifecycle and implement improvements using metrics and experimentation
• Document processes and maintain scalable operating procedures for regional teams

Requirements

• Proven experience in marketing operations, lead management, or revenue operations
• Strong working knowledge of CRM and marketing automation platforms (e.g., Salesforce and related tools)
• Experience building dashboards and reporting to measure funnel health and lead conversion
• Ability to collaborate cross-functionally and translate business needs into operational requirements
• Data-driven mindset with attention to detail and a strong focus on system hygiene

Benefits

• Opportunity to work on technology that improves safety, efficiency, and sustainability of physical operations
• Collaborative team environment with cross-functional impact
• Remote work opportunity within the United States