Associate Director, Paid Media (Hybrid) - January Digital

About the Role

January Digital is seeking an Associate Director, Paid Media to lead and elevate performance across full-funnel paid media programs. You’ll bring strategic direction, data-driven insights, and hands-on leadership to help clients grow while strengthening the agency’s media excellence.

Responsibilities

• Own paid media strategy and execution across key channels, ensuring targets are met and performance is continuously improved
• Guide planning, trafficking, optimization, and reporting to drive measurable business outcomes
• Provide actionable analytics and recommendations to clients and internal teams
• Lead collaboration across stakeholders to align media plans with overall marketing goals
• Mentor and support team members to strengthen best practices in paid media

Requirements

• Proven experience leading paid media campaigns with strong performance reporting and optimization expertise
• Strong analytical skills with the ability to translate data into clear recommendations
• Demonstrated leadership experience, including mentoring and cross-team collaboration
• Solid understanding of full-funnel media planning and optimization

Benefits

• Opportunity to contribute to a mission-driven agency focused on client success and community impact
• Support through WORKS (philanthropy) and Well Works (employee wellness) programs
• Collaborative environment centered on data, guidance, and actionable insights