Creative Strategist (Senior) | Remote or Hybrid

About the Role

New Engen’s in-house creative studio, Donut Studios, is building platform-native digital work that helps ambitious brands grow smarter. As a Creative Strategist, you’ll lead creative strategy for enterprise B2B campaigns—turning complex business priorities into clear direction for technical and executive audiences across paid social, display, video, and other digital channels.

Responsibilities

• Own creative strategy for enterprise B2B campaigns for AWS, aligning creative concepts to business objectives
• Lead and mentor Creative Strategists, providing coaching, feedback, and guidance to elevate quality
• Develop and refine creative briefs that direct design, motion, video, and copy teams
• Partner cross-functionally to deliver integrated campaigns across awareness, consideration, and conversion
• Build testing frameworks and use performance insights to continuously improve messaging and creative approaches
• Maintain creative excellence at scale across multiple formats, markets, and languages using QC and AI-enabled workflows
• Represent creative strategy in client meetings by presenting recommendations and explaining creative rationale
• Identify opportunities for innovation by monitoring creative performance, trends, and evolving business needs

Requirements

• 5+ years of experience in creative strategy, ideally in B2B, enterprise tech, SaaS, or cloud
• Strong ability to write creative briefs and translate audience/performance data into actionable direction
• Experience managing or mentoring creative strategists with a track record of raising team output
• Comfort operating at high production volume with rigorous quality control
• Working knowledge of paid social and display platforms (e.g., LinkedIn, Meta, DV360) and their specs
• Experience presenting creative recommendations to senior stakeholders
• Understanding of B2B and technical buyer audiences (developers, IT decision-makers, enterprise executives)
• Ability to work within brand systems and strict content guardrails
• Bonus: direct experience with AWS, Azure, GCP, or similar enterprise cloud/tech brands

Benefits

• Remote or hybrid work environment with flexible hours
• Unlimited PTO plus company holidays
• Medical, dental, vision, and disability coverage
• Life and AD&D insurance
• 401(k) with company match
• Paid parental leave and family support
• Learning and career development programs
• Commuter and transit benefits
• Employee discounts