CRM & Lifecycle Manager (B2C) | 5+ Years | Remote-Friendly

About the Role

Joko is looking for a CRM & Lifecycle Manager to own lifecycle programs that turn new signups into engaged, loyal, high-LTV users. You’ll design and run the CRM strategy across in-app, push, and email, from onboarding through reactivation of dormant users. You’ll join the Growth team and partner closely with Product, Data, and Brand.

Responsibilities

• Design onboarding journeys with the right messaging, timing, and triggers to drive activation
• Build retention and referral programs that increase usage among power users and improve long-term loyalty
• Create cross-channel lifecycle journeys that deliver the right offer to the right user at the right time
• Run continuous experimentation, including hypothesis-driven A/B testing and iterative improvements
• Use AI to automate CRM operations (segmentation, copy iteration, QA, reporting) and accelerate personalization and testing
• Collaborate with Product, Data, User Acquisition, and Brand so CRM amplifies company-wide growth

Requirements

• 5+ years of experience in B2C CRM or lifecycle marketing, ideally for a high-growth mobile or consumer app
• Hands-on experience with modern CRM platforms such as Braze, Iterable, Customer.io, or similar
• Strong knowledge of deliverability, segmentation logic, template design, and campaign orchestration
• Data-driven mindset with comfort reading funnels, cohorts, and A/B test results
• Proven experimentation experience, with tests designed to learn—not just optimize
• Curiosity and practical experience applying AI to marketing workflows
• Native-level French and fluent English (internal working language)

Benefits

• Remote-friendly flexibility with options to work from home or office (Paris) and support for coworking if needed
• Opportunity to work with a data-driven, product-focused growth team at a scaling, profitable company
• Chance to help build an AI-powered shopping assistant and expand lifecycle impact globally