Director, Social Media Marketing (6+ Years) | Fully Remote

About the Role

Starface is seeking a Director of Social Media Marketing to lead the strategic direction of our social presence across platforms. You’ll report to our SVP of Marketing and oversee platform strategy, content planning, and the organic social ecosystem—while strengthening the connection between organic and paid social.

Responsibilities

• Own and evolve Starface’s social and platform strategy across TikTok, Instagram, YouTube, and emerging platforms
• Lead the social content calendar and ensure content ladders back to clear strategic goals
• Write thoughtful, actionable creative briefs that help unlock stronger creative work
• Partner with the creative team (including the Director of Social Content) to ensure strategy supports creativity
• Build and continuously refine platform-specific playbooks, KPIs, benchmarks, and reporting frameworks
• Monitor social performance and translate insights into recommendations and next steps
• Grow and optimize Starface’s presence on TikTok and Instagram, while identifying meaningful opportunities on new platforms
• Strengthen the feedback loop between organic and paid social by sharing learnings consistently across teams
• Collaborate with paid media partners to align on content needs, testing opportunities, and performance insights
• Manage external agency partners to ensure high-quality strategic output and execution
• Lead, mentor, and support two direct reports to elevate the overall social function

Requirements

• 6+ years leading social strategy and managing owned channels for a consumer brand (beauty, fashion, lifestyle, or CPG preferred)
• Experience building social storytelling with cultural relevance—not just large media budgets
• Native fluency in TikTok and Instagram, with a strong understanding of how platform behavior evolves
• Proven ability to develop social strategies and reporting frameworks from scratch
• Hands-on experience aligning organic and paid social efforts in meaningful ways
• Strong briefing skills that creatives want to use
• Experience managing agencies and getting the best results from external partners
• Comfort balancing strategic thinking with execution details
• Proactive, curious, collaborative, and excited by what’s next in social culture

Benefits

• Base salary range of $140,000–$160,000 (depending on experience) plus bonus eligibility
• Health care options
• 401(k) with 5% employer match eligibility
• 4 weeks of vacation plus up to 20 paid holidays
• 12 weeks fully paid parental leave
• Flexible Fridays and Summer Fridays
• Home office & internet supplement stipend
• Annual learning & development stipend
• Fully remote work environment
• Additional time-off options including pet-ernity leave