Digital & PR Analyst (Marketing) | Export Americas | Hybrid

About the Role

Join the LATAM Marketing team supporting Givenchy and Kenzo across 17 Export Americas markets. Reporting to the Senior Marketing Manager, Export Americas, the Digital Marketing & PR Analyst helps drive brand desirability and measurable performance through digital media, influencer programs, public relations, and e-retail activations.

You will be the key liaison with HQ teams in Paris across these disciplines, ensuring regional campaigns stay aligned with global brand guidelines while adapting to local market opportunities.

Responsibilities

• Support regional digital and PR initiatives across the 360° marketing plan
• Coordinate with HQ stakeholders to align activations with brand standards and global best practices
• Collaborate with Brand Managers and their digital teams to plan and execute campaigns throughout the year
• Help manage and oversee the regional digital advertising and promotional (A&P) budget
• Track performance and contribute insights to improve digital, influencer, PR, and e-retail effectiveness

Requirements

• Experience in digital marketing, PR, and/or influencer marketing
• Strong understanding of digital media channels and campaign measurement
• Results-driven mindset with the ability to support cross-market execution
• Excellent communication skills and comfort partnering with internal stakeholders across regions
• Ability to manage multiple priorities while maintaining brand consistency

Benefits

• Opportunity to collaborate with global HQ teams and work across multiple markets
• Exposure to digital, influencer, PR, and e-retail strategy within a 360° marketing environment
• Support for professional growth through cross-functional collaboration