Skills
Customer Marketing
Go-to-Market Strategy
Customer Lifecycle Management
About the Role
SolarWinds is seeking a Director of Customer Marketing to lead a high-performing team focused on driving customer adoption and long-term engagement. You’ll help shape go-to-market and lifecycle strategies that support customers as they accelerate business transformation with simple, secure, and powerful solutions.
Responsibilities
- Lead and develop a customer marketing team to deliver measurable adoption and engagement outcomes
- Plan and execute customer marketing programs that strengthen retention, expansion, and advocacy
- Collaborate cross-functionally with product, sales, and customer success to align messaging and campaigns
- Use customer insights and performance data to optimize programs and improve results over time
- Champion a customer-first mindset across initiatives, ensuring strategies are empathetic and actionable
Requirements
- Proven leadership experience in customer marketing or related customer lifecycle roles
- Strong ability to translate customer needs into effective campaigns and adoption strategies
- Experience partnering with cross-functional teams to drive shared goals
- Comfort working in a fast-paced, innovative environment with a high level of accountability
Benefits
- People-first culture and mission-driven work
- Opportunity to lead meaningful initiatives that impact customers and communities
- Collaborative, accountable team environment
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