Skills
Social listening
Crisis monitoring
Excel and PowerPoint
About the Role
As a Junior Marketing Analyst focused on Social Media, you’ll help strengthen brand presence by monitoring digital conversations, spotting risks early, and turning social data into practical insights. This role supports marketing and communication initiatives that connect the bank with its audiences and improve customer engagement.
Responsibilities
- Continuously monitor social media and digital channels for mentions of the brand, customers, products, services, and strategic topics.
- Identify, analyze, and flag potential crises, reputational risks, and sensitive issues to support decision-making and action plans.
- Track trends, behaviors, and relevant movements on social platforms, converting large volumes of data into actionable insights.
- Spot creative positioning opportunities based on trending topics, cultural moments, and ongoing conversations—aligning them with brand strategy.
- Ensure an integrated view of brand, customer experience, and service/product conversations.
- Provide internal teams with social intelligence to support campaigns, positioning, and communication actions.
- Monitor real-time indicators and raise alerts when important digital events occur.
- Collaborate with communication, marketing, customer service, and business teams to guide next steps.
Requirements
- Solid experience with social media monitoring, social listening, and analysis of digital conversations.
- Experience with social listening and social management tools (e.g., Brandwatch, Sprinklr, Buzzmonitor, Stilingue, Emplifi, or similar).
- Experience identifying, classifying, and tracking reputational crises and sensitive topics.
- Strong analytical skills to transform conversation volume and data into insights and recommendations.
- Knowledge of social media metrics, brand indicators, and digital behavior patterns.
- Excel and PowerPoint at an intermediate-to-advanced level.
- Experience with real-time monitoring and alert management.
Benefits
- Health and dental plans
- Life insurance
- Well-being program (Viva Bem)
- TotalPass
- Corporate university (Unibrad) and educational partnerships
- Profit sharing or bonus (based on role eligibility)
- Private retirement plan
- Special conditions on products and services
- Meal and food assistance (including 13th meal benefit)
- Childcare support (daycare/babysitter) and extended parental leave
- Optional transportation assistance
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