Skills
Go-to-Market Strategy
Sales Pipeline Development
Founder-Led Execution
About the Role
Saff is a six-week residency program designed for Muslim founders who have already shipped. You’ll live in London with a small cohort of founders and build a focused go-to-market system for your company—ending with a demo day where buyers and investors see your progress.
Responsibilities
- Develop and refine a go-to-market plan tailored to your business
- Build a mapped list of target accounts and dream buyers within the first week
- Engineer buyer meetings during the residency to create an active pipeline
- Work with mentors in residence and incorporate feedback from visiting operators and angels
- Prepare for and participate in London demo day with investors and buyers
Requirements
- Have shipped a product with real users or early revenue (no idea-stage concepts)
- Be able to commit to the full six weeks in London
- Build as a solo founder or co-founder across the UK, Europe, or North America
- Know your buyer—be able to name key customers who would meaningfully change your company
What You’ll Receive
- Residency coverage for travel, stay, and food, plus production support
- A live pipeline driven by buyer meetings scheduled during the program
- Mentors in residence, visiting operators and angels, and weekly angel dinners
- Capital offer within guardrails: £20k to £100k, structured around your stage
- London demo day with investors and buyers who observed your build
- A personal narrative arc and lifetime access as part of the Saff alumni network
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