Lifecycle Marketing Manager (Conversion & Churn) | Hybrid

About the Role

DeepLearning.AI is seeking a Lifecycle Marketing Manager to own the end-to-end customer journey—from first sign-up through conversion to a loyal, paying Pro subscriber. In this role, you’ll focus on reducing churn and increasing free-to-paid conversion by building strategy, automation, and measurement across the funnel.

Responsibilities

• Own lifecycle marketing strategy to improve free-to-paid conversion and reduce churn
• Design and iterate automated messaging for onboarding, nurture, and re-engagement
• Partner with Growth, Product Marketing, and Marketing Engineering to instrument funnel events and improve tracking
• Develop experiments and performance reporting to continuously optimize conversion paths
• Collaborate cross-functionally to ensure lifecycle campaigns align with product and positioning

Requirements

• Proven experience in lifecycle marketing, retention, or growth marketing with measurable outcomes
• Strong understanding of subscription conversion metrics, churn, and funnel optimization
• Experience using marketing automation and analytics to run experiments and improve performance
• Ability to collaborate effectively with product and engineering partners

Benefits

• Opportunity to make a high-impact contribution to the marketing team
• Work with a mission-driven organization focused on AI education
• Collaborative community and access to global in-person conferences