Product Marketing Coach (Experienced) | Remote (USA)

About the Role

Leland is building a platform that helps ambitious people succeed in an AI-driven world. We connect learners with the experts, programs, and communities they need to land roles, get into school, and upskill. As a Product Marketing Coach, you’ll guide students and working professionals as they develop practical, job-ready product marketing skills—while helping them apply modern AI fundamentals and automation to everyday marketing workflows.

Responsibilities

• Teach core product marketing skills including messaging, positioning, and value proposition development
• Guide learners through go-to-market strategy, product launch planning, and campaign execution
• Support market research, competitive analysis, and audience/segment thinking
• Coach promotion strategy and help learners translate plans into measurable marketing activities
• Incorporate AI fundamentals and AI automation to improve marketing processes and outputs
• Provide structured feedback and coaching to help learners build confidence and real-world execution ability

Requirements

• Experience in product marketing (or closely related roles such as product strategy, growth marketing, or go-to-market)
• Strong understanding of messaging, positioning, and go-to-market planning
• Ability to teach concepts clearly and coach others through practical exercises
• Comfort with market research and competitive analysis
• Familiarity with AI tools and automation concepts for marketing workflows

Benefits

• Remote work across the United States
• Opportunity to help thousands of learners achieve meaningful career outcomes
• Mission-driven environment focused on growth, ambition, and modern marketing practices