Senior Email Marketing Manager (Technical Build & Campaign Operations) - Hybrid

About the Role

We’re seeking a Senior Email Marketing Manager to lead the technical execution and day-to-day operations of email campaigns across multiple product lines. You’ll own the email campaign roadmap, ensure timely content delivery, and drive results through revenue and loyalty-focused messaging.

Responsibilities

• Own the technical architecture of email campaigns, including AMPscript, SQL query workflows, dynamic content, and data extension design.
• Manage campaign execution and operational workflow to support the overall email marketing strategy.
• Oversee daily operations and ensure reliable deployment, testing, and performance of email sends.
• Drive business outcomes through the email channel, including revenue growth and loyalty metrics.
• Maintain the email roadmap and coordinate content delivery schedules with cross-functional partners.
• Lead and support a team of 5+ email marketing professionals, providing guidance and coaching for daily execution.
• Collaborate with Marketing, Product Management, Product Development, and Support teams to deliver cohesive customer experiences.

Requirements

• Strong technical email marketing experience, including hands-on campaign builds and deployment.
• Proficiency with AMPscript and SQL for segmentation, personalization, and data-driven messaging.
• Experience designing and managing data extensions and dynamic content logic.
• Demonstrated ability to manage email operations, testing processes, and campaign quality.
• Experience leading teams and coordinating with multiple stakeholders across marketing and product functions.

Benefits

• Opportunity to lead technical email strategy and execution at scale.
• Collaborate with cross-functional teams to deliver measurable customer impact.
• Lead a dedicated email marketing team and shape the email roadmap and delivery cadence.