Marketing Manager (Lead Generation & Pipeline) | Remote

About the Role

Globalli is seeking a hands-on Marketing Manager to drive lead generation and revenue-focused marketing programs for our global payroll and HCM platform. In this fast-paced SaaS environment, you’ll execute, optimize, and measure campaigns that help grow the pipeline—working closely with Sales and leadership to improve customer acquisition.

Responsibilities

• Plan and run marketing campaigns designed to generate qualified leads and support sales pipeline growth
• Execute inbound and outbound initiatives across digital and social channels
• Partner with Sales and leadership to align messaging, targeting, and campaign goals
• Manage ongoing optimization to improve performance and measurable outcomes
• Support SEO, content marketing, and social media activities that strengthen demand generation
• Coordinate campaign initiatives to ensure consistent execution and reporting

Requirements

• Proven experience supporting or leading lead generation programs
• Strong digital marketing skills, including SEO and content marketing
• Experience with social media and campaign execution in a B2B SaaS setting
• Ability to work in a fast-paced environment with a focus on measurable results
• Comfort collaborating cross-functionally with Sales and leadership

Benefits

• Opportunity to take broader ownership of revenue-focused marketing programs
• Work with a team focused on performance, optimization, and pipeline impact
• Remote work flexibility within the United States