Skills
Product Management
Ads Targeting
Audience Activation
About the Role
Roku is looking for a Senior Product Manager to help shape how advertisers reach and engage audiences across the TV ecosystem. You’ll work on initiatives that improve ads targeting and audience activation, enabling publishers to monetize at scale and helping advertisers deliver more relevant experiences.
Responsibilities
- Own product strategy and execution for ads targeting and audience activation capabilities
- Partner with engineering, data, and advertising stakeholders to define roadmaps and deliver measurable outcomes
- Translate customer and business needs into clear requirements, user stories, and success metrics
- Drive experimentation, performance analysis, and continuous improvements to product features
- Coordinate cross-functional launches and ensure alignment across teams
Requirements
- Proven experience as a Product Manager, with a track record delivering data-driven advertising or media products
- Strong ability to define product requirements and measure impact using analytics
- Comfort working with technical teams and collaborating across disciplines
- Excellent communication skills and ability to influence stakeholders
- Experience in audience, targeting, or activation domains is a plus
Benefits
- Opportunity to contribute to a fast-growing, public company
- Collaborative culture where your work directly impacts millions of streamers
- Meaningful experience across product, data, and advertising disciplines
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