Senior Product Manager, Ads Targeting & Audience Activation (Hybrid) - Roku

About the Role

Roku is looking for a Senior Product Manager to help shape how advertisers reach and engage audiences across the TV streaming ecosystem. In this role, you’ll work with a high-impact team focused on ads targeting and audience activation—turning audience insights into measurable outcomes for advertisers and a better experience for viewers.

Responsibilities

• Define product strategy and roadmap for ads targeting and audience activation capabilities
• Partner with engineering, data, and design teams to deliver end-to-end advertising product improvements
• Translate customer and advertiser needs into clear requirements, user stories, and success metrics
• Drive experimentation and performance optimization to improve targeting relevance and campaign effectiveness
• Collaborate with internal stakeholders to ensure alignment across the advertising platform

Requirements

• Proven experience as a Product Manager, with a strong grasp of advertising, targeting, or audience activation concepts
• Ability to use data and analytics to guide decisions and measure product impact
• Strong stakeholder management and cross-functional leadership skills
• Comfort working in a fast-moving environment with clear ownership and accountability

Benefits

• Opportunity to contribute to a fast-growing, publicly traded technology company
• Collaborative culture where every team member is expected to make an impact
• Work that supports millions of TV streamers and advertisers across the ecosystem