Skills
Product marketing
Go-to-market strategy
Messaging and positioning
About the Role
Join Nectar Social to help shape how brands communicate, launch, and grow in the AI-native social commerce era. You’ll translate product capabilities into compelling go-to-market messaging, align teams around customer value, and drive measurable adoption.
Responsibilities
- Own product positioning and messaging across key audiences and channels
- Lead go-to-market planning for launches, including narratives, value propositions, and enablement
- Partner with Product, Sales, and Marketing to develop campaigns that drive pipeline and retention
- Gather customer and market insights to refine strategy and strengthen differentiation
- Create sales and customer-facing materials, including battlecards, presentations, and product briefs
- Track performance metrics and iterate based on results
Requirements
- Experience in product marketing, preferably for consumer or commerce-focused products
- Strong ability to translate product features into clear customer outcomes
- Proven success with GTM strategy, launch execution, and cross-functional collaboration
- Excellent writing and communication skills, with comfort presenting to stakeholders
- Data-informed mindset and experience measuring marketing impact
Benefits
- Mission-driven work building the future of social commerce
- Opportunity to collaborate with experienced product and engineering leaders
- Support for professional growth in a fast-moving, AI-native environment
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