Skills
About the Role
Podium is looking for a Senior Vertical Marketing Manager to help grow our AI-driven solutions for local businesses. You’ll own go-to-market strategy for specific verticals and translate customer needs into compelling messaging that drives leads and revenue.
Responsibilities
- Develop and execute vertical marketing plans aligned to business goals
- Own positioning, messaging, and campaign strategy for targeted industries
- Partner cross-functionally with Sales, Product, and Customer teams to create revenue-focused programs
- Analyze performance metrics and iterate to improve pipeline impact
- Coordinate with internal and external stakeholders to launch and scale campaigns
- Contribute to thought leadership that highlights how Podium’s AI agents convert conversations into customers
Requirements
- Proven experience in vertical or industry-focused marketing (B2B preferred)
- Strong understanding of demand generation and pipeline influence
- Experience building messaging and go-to-market plans for specific audiences
- Comfort working with data to measure results and optimize campaigns
- Excellent communication and stakeholder management skills
- Demonstrated ability to drive outcomes in a fast-moving environment
Benefits
- Opportunity to work on AI products used by thousands of local businesses
- High-growth environment with real impact and room to grow
- Collaborative team culture focused on high standards and execution