Account Development Manager (Inside Sales) - Lead Generation & Qualified Meetings

About the Role

As an Account Development Manager, you’ll drive market awareness and generate qualified leads by engaging prospective clients through phone, email, and direct mail. Your work will support the Business Development team by consistently delivering meetings aligned to agreed KPIs.

Responsibilities

• Execute outreach campaigns to generate qualified meetings for BD leads in line with established KPIs
• Evaluate current account development processes, messaging, and sales technologies; recommend improvements
• Help define account development production expectations, metrics, and performance targets
• Partner with Business Development leadership on performance reviews, mentoring, and team development
• Run territory outreach planning calls with assigned BD reps for newly identified accounts on a consistent cadence
• Use defined “ideal account” profiles to target high-fit prospects using tools such as Citeline, ZoomInfo, and LinkedIn Sales Navigator
• Identify key stakeholders and decision makers, communicate differentiators, and create opportunities to enter RFP and bid processes
• Analyze activity and results data (including leads from Marketing) to continuously refine outreach messaging and improve client response

Requirements

• Proven experience in inside sales, lead generation, or account development
• Strong prospecting and outreach skills across phone, email, and direct mail
• Experience using sales intelligence and prospecting platforms (e.g., ZoomInfo, LinkedIn Sales Navigator, Citeline)
• Ability to interpret performance metrics and improve messaging based on results
• Comfort collaborating with sales leadership to build and refine best practices

Benefits

• Opportunity to influence inside sales strategy and outreach best practices
• Collaborative environment with Business Development leadership
• Growth-oriented role focused on measurable pipeline impact