Skills
Product Management
Ads Targeting
Audience Activation
About the Role
Roku is looking for a Senior Product Manager to help power advertising experiences that connect the right audiences with the right content. In this role, you’ll work with a team focused on ads targeting and audience activation, helping advertisers reach consumers with relevant, high-impact campaigns.
Responsibilities
- Lead product strategy and execution for ads targeting and audience activation capabilities
- Partner with engineering, data, and design teams to define requirements, prioritize initiatives, and deliver measurable outcomes
- Collaborate with internal stakeholders to improve how audiences are activated and how campaigns perform
- Use customer and performance insights to guide roadmap decisions and iterative product improvements
Requirements
- Proven experience as a Product Manager, ideally within advertising, audience targeting, or related data-driven products
- Strong ability to translate business goals into clear product requirements and success metrics
- Comfort working cross-functionally with technical teams and interpreting data to drive decisions
- Excellent communication and stakeholder management skills
Benefits
- Opportunity to contribute to a fast-growing, public company with meaningful impact
- Work on products used by millions of TV streamers
- Collaborative culture that values ownership and teamwork
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