Skills
Market research
Competitive analysis
Go-to-market strategy
About the Role
We’re looking for a motivated Marketing Specialist to connect our product development efforts with our go-to-market strategy. In this role, you’ll help shape new products by bringing customer and market insights to the R&D and Product teams, then take ownership of key steps to launch and position those products.
Responsibilities
- Serve as the market expert throughout the product lifecycle, translating customer needs into clear input for R&D and Product teams
- Lead market research, competitive analysis, and trend forecasting to uncover new product opportunities
- Develop value propositions that clearly explain complex product features in customer-friendly terms
- Build and support go-to-market plans from the ground up in collaboration with cross-functional partners
Requirements
- Strong strategic thinking with a passion for innovation and product growth
- Experience conducting market research and competitive analysis
- Ability to craft compelling messaging and value propositions
- Comfort working in cross-functional environments and influencing stakeholders
Benefits
- Opportunity to influence product direction from ideation through launch
- Collaborative, cross-functional team environment
- Visibility and ownership across go-to-market strategy
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