Director, Platform Growth & Ecosystem Marketing (Minecraft) | Remote

About the Role

Mojang Studios, creators of Minecraft, is looking for a Director to lead Platform Growth & Ecosystem Marketing for the Minecraft franchise. In this role, you’ll help expand how players discover, engage with, and create together—strengthening the ecosystem that powers millions of shared experiences worldwide.

We’re guided by the belief that play is more than a feature—it’s the foundation of our games, our culture, and our impact. We also prioritize building an inclusive experience where players can see themselves reflected in what we create.

Responsibilities

• Develop and execute growth strategies across the Minecraft platform ecosystem to drive engagement and retention.
• Own ecosystem marketing initiatives that connect players, creators, and partners across touchpoints.
• Collaborate with cross-functional teams to align marketing goals with product, community, and content priorities.
• Identify opportunities to scale successful programs and improve performance through experimentation and optimization.
• Partner with internal stakeholders to translate insights and metrics into actionable plans.

Requirements

• Proven experience leading growth and/or ecosystem marketing programs for digital products or platforms.
• Strong understanding of player engagement, community dynamics, and lifecycle marketing.
• Ability to use data and experimentation to guide strategy and measure impact.
• Excellent cross-functional communication and leadership skills.
• Experience partnering with product, analytics, and creative teams in fast-moving environments.

Benefits

• Opportunity to shape marketing strategy for one of the world’s most influential games.
• Collaborate with a global, diverse team focused on inclusive player experiences.
• Mission-driven culture centered on creativity, experimentation, and community.