Skills
Franchise marketing strategy
Go-to-market planning
Campaign measurement and optimization
About the Role
Mojang Studios, creators of Minecraft, is looking for a Senior Director to lead franchise expansion marketing for Minecraft. You’ll help grow the brand and deepen engagement by bringing our community-first approach to new markets, platforms, and partnerships.
Responsibilities
- Own franchise expansion marketing strategy across key growth channels and initiatives.
- Develop and execute go-to-market plans that align with global community needs and cultural context.
- Partner cross-functionally to translate franchise goals into compelling marketing programs.
- Guide campaign planning, measurement, and optimization to improve reach, engagement, and conversion.
- Collaborate with internal teams and external partners to strengthen franchise visibility and momentum.
Requirements
- Proven leadership experience in marketing strategy and franchise or brand expansion.
- Strong ability to build integrated campaigns and translate insights into action.
- Experience working with cross-functional teams in fast-moving, creative environments.
- Demonstrated skills in performance measurement and continuous improvement.
- Excellent communication and stakeholder management skills.
Benefits
- Mission-driven work building a more connected world through play.
- Opportunity to help shape global franchise growth for one of the world’s most loved brands.
- Inclusive, community-focused culture with an emphasis on diversity and belonging.
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