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WE

VP Retail Sales (Vice President) | Hybrid/Onsite

Retail sales leadership Channel strategy Customer relationship management

About the Role

Welch’s is looking for a Vice President of Retail Sales to lead our retail sales organization across Grocery, Mass, Club, Value, and eCommerce. In this role, you’ll translate enterprise commercial priorities into customer-specific strategies that drive profitable growth.

Responsibilities

  • Lead and develop the retail sales organization across key channels including Grocery, Mass, Club, Value, and eCommerce
  • Turn enterprise commercial goals into actionable strategies for each customer to accelerate growth
  • Partner cross-functionally to align go-to-market plans, priorities, and performance targets
  • Drive results through strong leadership, coaching, and data-informed decision-making

Requirements

  • Proven leadership experience in retail sales within CPG or related categories
  • Strong ability to build customer strategies tied to enterprise objectives
  • Demonstrated track record of driving profitable growth across multiple retail channels
  • Excellent communication and stakeholder management skills

Benefits

  • Inclusive, people-first culture with opportunities to contribute to meaningful growth
  • Chance to help shape Welch’s bold ambition in convenient, fruit-based foods and beverages
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Posted on July 13, 2026
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